Lead Generation Website for a Solar Energy Company
A modern, conversion-focused website for Brighter Way Energy — engaging both homeowners and commercial clients around affordable, sustainable solar solutions.
Dual
Residential & Commercial
Lead-First
Conversion Design
Solar
Energy Sector
Two audiences, one website
Brighter Way Energy needed a digital presence that could speak to both homeowners exploring solar for the first time and commercial clients evaluating larger installations. The site had to earn trust quickly and get visitors to take action.
- Two distinct audiences with different concerns
- High-consideration purchase requiring trust-building
- No clear path from visitor to enquiry on old site
A trust-first site designed to convert
We built a clean, engaging website that walks visitors through what solar can do for them, backs it with real customer stories, and makes the next step — booking a consultation — easy and obvious.
- Hero section with a lead capture form above the fold
- Residential and commercial service breakdowns
- Customer success stories to build credibility
- Clear savings and benefits messaging throughout
What we built
Lead Capture Flow
Multi-step form helping visitors find out how much they qualify to save — positioned above the fold to capture high-intent visitors immediately.
Service Overview
Clear breakdown of residential and commercial solar services covering better savings, high efficiency, and eco-friendly benefits.
Customer Success Stories
Real customer testimonials and outcomes used to address common objections and build confidence at the point of decision.
Consultant Contact Section
Prominent phone number and direct contact encouragement — removing friction for visitors ready to speak to someone.
Results
- Clear, compelling service overview that drives homeowner engagement
- Boosted credibility through impactful customer success stories
- Sleek, user-friendly design optimised for conversion and accessibility
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We design and build sites that convert — for service businesses, energy companies, and everything in between.
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