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Lead Capture Websites for B2B Services

Conversion-optimized landing pages that turn visitors into qualified leads.

Web DesignLead GenerationConversion Optimization

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Results Dashboard

250%

More Qualified Leads

500 → 1,750 leads/mo

62%

Conversion Rate

↑ 45% from baseline

£180K

Pipeline Value

Per month

Lead Quality

Lead Score (Avg)82/100

Sales-Qualified Leads68%

Form Completion Rate89%

Business Impact

Monthly Visitors45,000

Lead-to-Customer Rate18%

Avg. Customer Value£12,500

ROI on Ad Spend420%

“Our old website was converting at 12%, and most leads were unqualified tire-kickers. Uplicon built us a series of targeted landing pages with smart qualification forms and automated lead scoring. Conversion rate jumped to 62%, and 250% more qualified leads are flowing into our pipeline every month. The automated qualification saves our sales team 20+ hours weekly by filtering out poor-fit prospects. We're now generating £180K in pipeline value monthly from these pages alone. The landing pages have become our primary B2B lead generation engine.”

David Thompson

Sales Director, CloudScale Solutions

Using lead capture pages for 7 months

The Challenge

A B2B services company was running paid ads but their generic website wasn't converting. Visitors left without engaging, and the cost per lead was unsustainable.

• Low conversion rate (8% form fill)
• High bounce rate (72%)
• Generic messaging didn't speak to pain points
• No clear call-to-action hierarchy
• Cost per lead was £250+

The Solution

We designed conversion-focused landing pages tailored to each ad campaign, with clear messaging, compelling offers, and optimized forms.

• Campaign-specific landing pages
• Clear value proposition and social proof
• Multi-step forms for higher completion
• A/B tested headlines and CTAs
• Fast-loading, mobile-optimized design

Design & Optimization Strategy

Conversion Elements

🎯 Clear Value Proposition

Above-the-fold headline that speaks directly to the visitor's pain point and desired outcome.

⭐ Social Proof

Client testimonials, logos, case study highlights, and trust badges positioned strategically.

📝 Optimized Forms

Multi-step forms with progress indicators, reducing friction while capturing qualification data.

📱 Mobile-First Design

60% of traffic was mobile - design optimized for thumb-friendly navigation and fast load times.

A/B Testing Results

Headline Testing

Tested 5 different headlines - winner increased conversions by 34%

Winning: "Get More Qualified Leads in 30 Days - Guaranteed"

Form Length

Multi-step (3 steps) outperformed single long form by 47%

Completion rate: 62% vs 42%

CTA Button Color

Red CTA button outperformed green by 18%

Click-through rate: 23% vs 19.5%

Social Proof Position

Testimonials above fold increased trust signals by 29%

Form submissions: +29%

Technical Features

Next.jsTailwind CSSMulti-step FormsHubSpot IntegrationGoogle AnalyticsA/B TestingSchema Markup

Outcome

The new lead capture sites increased qualified leads by 250% while reducing cost per lead from £250 to £72. The company generated £180K in pipeline value in the first 3 months. Conversion rate jumped from 8% to 62%.

Before