WhatsApp AutomationRe-EngagementE-commerce

WhatsApp Re-Engagement Automation for Online Stores

Targeted WhatsApp messages that bring customers back to finish their purchase.

24%

Recovery Rate

3.1x

Return Visits

9hrs

Saved Weekly

The Challenge

Customers dropped off after browsing

The store had healthy traffic but many shoppers didn't return to complete purchases after a few days.

  • No automated follow-up for lapsed shoppers
  • Email open rates were inconsistent
  • Manual messaging didn't scale
The Solution

Criteria-based WhatsApp messaging

We built a workflow using Wasenderapi to message customers who met specific criteria (e.g. no order after X days).

  • Segmenting users by last activity
  • Automated WhatsApp sends via Wasenderapi
  • Personalized messages with cart or product context
  • Conversion tracking back to the store
“The WhatsApp re-engagement flow brought shoppers back fast. We recovered sales without adding extra manual follow-up.”

Priya Nair

E-commerce Manager, BrightCart

Implementation

How we built it

Automation Flow

Criteria Engine

Filters customers based on last order date, cart activity, and opt-in status.

WhatsApp Messaging

Sends messages via Wasenderapi with dynamic product and cart fields.

Scheduling & Throttling

Controls send windows, rate limits, and follow-up timing.

Outcome Tracking

Logs opens, replies, and conversions back into the CRM/store.

Technical Stack

WasenderapiShopify/WebhooksCustomer SegmentationMessage TemplatesAnalytics Dashboard

Before

  • No automation for lapsed shoppers
  • Heavy reliance on email campaigns
  • Manual follow-ups consumed team time
  • Low visibility on message impact

After

  • Automated WhatsApp touchpoints
  • Higher return visit rates
  • Clear tracking of revenue recovery
  • Team focused on high-value customers
More Work

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